“We have never been a search company,” Carol Bartz, Yahoo’s chief executive told the New York Times in August 2009. “Search was Yahoo’s origin story,” stated Danny Sullivan, a search engine expert who has followed the search industry since its early days. “To say Yahoo was never a search engine is like saying Superman wasn’t originally from Krypton or that Spider-Man was never bitten by a spider.”
I fully agree with Danny Sullivan. Yahoo started off in 1994 as a search directory. Its job was to help people find stuff on the Web and that was its main purpose for many years. Search is certainly what made Yahoo popular. “Yahoo, it’s more like a huge library or archive,” Jerry Yang told Fortune magazine in 2000.
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