Interesting: Levelling up in real life, but what are they doing with all the data they collect? Booyah, a new species of iPhone app | Technology | Los Angeles Times

LATimes: Take all the high-tech buzzwords you can think of, put them into a blender, flip the switch and voila! You have Booyah.

The free iPhone app, set to debut today, is part social application, part virtual community and part online game. Booyah's developers in Menlo Park, Calif., call it a game that helps you "level up in life." As with scout badges or gold stars, players earn points when they perform laudable tasks.

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