Biz: Canadian marketers have more rules imposed – Bill C-27 – A Checklist of To-Do’s

One Degree: Canada’s Bill C-27 (the Electronic Commerce Protection Act) is expected to become a law shortly – adding another set of rules that all marketers sending email to Canadian recipients will need to follow. These rules will be in addition to those set out in the American CAN-SPAM Act which has long served as the rules that North American marketers have followed. Bill C-27 also augments PIPEDA (Personal Information Protection and Electronic Documents Act) which outlines a set of rules designed specifically to protect consumer privacy.

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