Advertising Age: As agencies herd their clients onto the iPhone-application bandwagon, brands are happy to climb onboard. After all, what marketer wouldn't salivate at the engagement prospects behind the 800 million games, utilities and entertainment downloaded from the App Store? And with handset makers Research In Motion and Nokia set to launch their own app storefronts in the coming weeks, app fever is sure to get more fuel.
…read original article here.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.